As the first new prototype to open for InterContinental Hotels Group’s Crowne Plaza brand, Crowne Plaza Milwaukee-Wauwatosa is designed to support its The Place to Meet™ positioning and serves as a model for future new-build hotels. The 198-room entirely smoke-free prototype replicates many of the residential design features found in today’s modern homes.
Two important elements of the project include the region’s newest full-service Conference Center, meeting and events facility – with 7,900 sq. feet of flexible space showcasing the best in audiovisual technology and aesthetic comfort – and “Innovation”, the trendy upscale restaurant and lounge.
Design highlights of the eight-story complex include:
- Soaring, contemporary two-story lobby.
- The hot, new Innovation restaurant and lounge with a sleek, refined décor of dark copper and gold metallic; featuring plush seating, sculptural fixtures and subtle Kinetics lighting.
- The latest in stylish, flexible meetings and banquet facilities with the 5,000-square-foot Grand Crowne Ballroom, Grande Salon pre-function area, and seven meeting rooms. Movable partitions/walls create a variety of space, along with natural lighting and multi-zone, controllable lighting.
- Sleek, beautifully appointed guestrooms and suites designed for function and comfort; Crowne Plaza Sleep Advantage® with plush linens and sleep amenities, interactive flat screen TV, ergonomic chair and mobile workstation, and task lighting.
- Sustainable products utilized throughout hotel’s design; b est practices address linen reuse, water conservation and energy efficiencies with programs that save water, energy and reduce solid waste while offering non-intrusive, high quality, eco-friendly products and services to guests.
About Crowne Plaza Milwaukee-Wauwatosa
The hotel is located at 10499 West Innovation Drive, 10 minutes west of downtown Milwaukee and within walking distance of the new GE Healthcare facility. Amenities include 24-hour Business Center; state-of-the-art Fitness Center; new indoor swimming pool and whirlpool, and two unique Executive Floors with upgraded amenities especially for corporate executives, and one designed for women travelers. For hotel information and reservations, call 1-877-2-CROWNE (877-227-6963) toll-free or 1-414-475-9500, or visit www.crowneplazamilwaukee.com. Crowne Plaza Milwaukee-Wauwatosa participates in the Priority Club Rewards frequency program, the industry’s first and largest guest loyalty program.
About TWP Architecture
Elm Grove, Wisconsin-based TWP Architecture, a full-service architectural, interior design and structural engineering firm, has provided design services to the hospitality community since 1977. The company has achieved national and international recognition for its unique and creative designs. Projects include boutique hotels, traditional brand hotels, and prototype designs for major brand hotels. For information, visit www.twparchitecture.com. |
